Sunday, 11 September 2011

Legit Re-brand

This was our first industry project, we were briefed by ITI to redesign legit's current make-up brand "Funky Diva" and come up with an idea that is modern and relevant to the target audience ( young girls 16-22 years) and sold at a higher price point.
The  brand personality:
Determined / Savvy / Confident / Boldly Feminine / Trendy / Youthful

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